The countdown has started. In seven days, Prescott, Arizona, steps into one of its biggest and proudest weeks of the year. The boots come out. The hats come out. Families start making plans. Visitors roll into town. Downtown Prescott fills with energy. The smell of fair food, leather, dust, horses, and summer nights takes over the air. We are talking about Prescott Frontier Days and the World’s Oldest Rodeo, one of Arizona’s most loved Western traditions. From June 29 through July 5, 2026, Prescott becomes the center of rodeo action, family entertainment, hometown pride, and Fourth of July fun. This is the week where the arena lights shine, the crowd gets loud, the cowboys and cowgirls bring their best, and Prescott shows why it still owns one of the strongest Western identities in America. Prescott does not treat rodeo week like another event on the calendar. Rodeo week has roots here. It has history. It has meaning. Since 1888, Prescott has celebrated the spirit of the West thro...