If you are searching for new homes in Prescott, Arizona , you are looking at a housing market where buyers increasingly expect more than attractive countertops and a modern floor plan. Today’s buyers are paying closer attention to energy efficiency, usable floor plans, low-maintenance materials, home offices, outdoor living areas, storage, garage space, technology, and long-term operating costs . At the same time, location still matters. A beautiful new home only solves part of the equation. Prescott has something many growing Arizona communities struggle to duplicate. It combines newer housing opportunities with an established historic downtown, outdoor recreation, four-season living, restaurants, community events, trails, lakes, and neighborhoods with distinct personalities. For buyers comparing new construction homes in Prescott, AZ , the question is increasingly less about whether new construction has attractive features and more about which home, community, location, and ...